Our Story


Welcome Home.

We invite you to discover all the things that make a house a home. Our website offers a sampling of our curated collections available for online purchase- even better, visit us in store or connect with one of our Concierge Shoppers to explore hundreds of brands and thousands of items by talented designers, artisans and craftsmen.

Visit Hearth & Soul and experience why all the things that make a house a home make us far more than a store.

floor-plan-big-commerce.jpgOnce A Dream…Now A Reality

 Hearth and Soul's floor plan is the vision of business woman, mom, volunteer and friend Susie Busch Transou. 

The concept was born out of the desire to create a gathering place reminiscent of the home where friends can connect, discover and acquire beautiful, interesting things unique to Tallahassee & Austin including top brands and artisan goods. From our curated collections of simple, modern classic women’s and men’s clothing, accessories, furniture, lighting, kitchen/bar provisions and books to special gatherings, design services and wedding registry, visit us in store and discover why Hearth & Soul is MORE THAN A STORE.


About Susie


Growing up in St. Louis, Susie Busch Transou has always taken the Anheuser-Busch philosophy, “Making Friends Is Our Business,” seriously–both in her personal and professional life. Childhood and college friends remain some of her closest confidants. While attending Duke, she met Tripp Transou, the man with whom she would move to Tallahassee, raise three children and, through Tri-Eagle Sales (a Florida Anheuser-Busch distribution company), serve north Florida’s malt beverage needs. After years of business and hospitality experience, Susie’s entrepreneurial spirit was stoked when she was inspired at a milestone birthday gathering of old and new friends to reflect on unmet needs in her world and what feeds her soul. The answer led Susie to turn her love of learning, passion for connecting people, fondness for gathering with friends, predilection for things that are classic, simple, modern and beautiful into Hearth and Soul. A unique concept in retail that is reminiscent of the home, a welcome place to gather, a beautiful place to discover and an inviting place to acquire carefully curated items from near and far. A place called Hearth and Soul.

What Feeds Susie’s Soul

Family, friends, candles, fresh flowers, jewelry with special meaning, travel
watching her children experience someplace new, and her home.