{"product_id":"east-houston-sunglasses","title":"East Houston Sunglasses","description":"\u003cp\u003eNamed after New York’s East Houston area, known for its vintage look and feel, these oval shaped frames give an elevated update to a classic style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eMetal Frame, UV400 Lenses\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIlesteva\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBefore Illesteva launched in 2010, options for designer eyewear at a fair price point were few and far between. A handful of companies control most of the eyewear industry, often forcing brands to prioritize either stylish design or premium craftsmanship. We wanted our customer to never have to make that choice. Our challenge was to modernize the idea of a simple pair of glasses. In 2009 co-founder Daniel Silberman traveled to Italy to source manufacturers for the debut collection. Those who stood out were true artisans who had spent decades perfecting elements of production such as metalwork and hand-mixing acetate (This is why no two Illesteva acetate frames are identical). The name Illesteva was born out of a meeting with one of those skilled artisans, named Luigi Esteva - and a family infatuation with Casablanca heroine Ilsa Lund\u003c\/p\u003e","brand":"Illesteva","offers":[{"title":"Matte Black \/ Grey Flat","offer_id":44036849893475,"sku":null,"price":240.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/4263\/1779\/files\/4_55e16819-bac8-471b-a639-56edd4da6289.png?v=1776204705","url":"https:\/\/hearthandsoul.com\/products\/east-houston-sunglasses","provider":"Hearth and Soul","version":"1.0","type":"link"}